Whether you're an inventor, designer, writer or programmer, you need to understand the language of intellectual property law. Otherwise, you can't intelligently deal with intellectual property issues such as: who owns creative works or valuable information; how owners can protect and enforce their ownership rights; how disputes between intellectual property owners can be resolved, and how ownership rights can best be transferred to others. With Patent,...

Todo cliente desea tener una conexión profunda con las marcas detrás de los productos que compra. Por ello, si estás iniciando un negocio necesitas con urgencia saber cómo crear una marca potente con un adn capaz de dejar una profunda huella en el mercado. Debes tener una estrategia de lanzamiento destacada, así como un plan ambicioso para hacer crecer tu negocio en un entorno voraz y competitivo. Amy Will, quien fundó su primera empresa a los...

Trademarks are a crucial part of the American economy. In plain language with scores of real-life examples, this new edition of The Trademark Guide draws on Wilson's experience and addresses issues important to both would-be trademark owners and those who already own trademarks, including: How to choose a trademark without risking a lawsuit ; How trademark rights are gained and perfected ; How to use a trademark properly ; What constitutes trademark...