Catalog Search Results
Author
Language
English
Description
Business writing is all about effective communication and persuasion. Technically-minded people can struggle and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn't have to be that way.
In this book you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You'll discover...
Author
Language
English
Description
Technical writing is about communicating key information to the people who need it. It might be a manual for an application, a guide to using heavy machinery, a diagnostic aide for medical practitioners or a guidance note about new legislation. It needs to be clear and it needs to be precise. This book shows you how to achieve this and more. Whatever the content or context, in this book you'll discover the essential tools and resources that you need...
Author
Language
English
Description
A business case is a logical, structured argument to bring about business change, aimed at the decision makers in an organisation. A persuasive, well-written business case can win over your readers and get you the all-important approval you need.
In this book you'll discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should...
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request