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You can write a book-anyone can.
But if you want to write a book that people will want or even need to read, it's not as simple as sitting down to write. In fact, that's one of the biggest mistakes unsuccessful authors make.
Writing a book can be one of the smartest moves for your business success. But you need more than a message and writing skills to create an impressive book that readers will love. You also need a plan to market, sell, and leverage...
2) Indie Author Magazine Featuring Tameri Etherton: Advertising as an Indie Author, Where to Adverti
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In this issue of Indie Author Magazine, learn how to make the most of your advertisements so you can put your books in more readers' hands, plus the connections you can build with others in the industry that will propel your career to the next level. Read three key articles: ✓ Advertising as an Indie Author: Where to Start✓ How to Hook Readers with Better Ad Copy✓ What Writers Can Gain from Clubhouse, the Audio-Only Social Network You'll Also...
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Do you write in the genres of mystery, thriller, or suspense? Are you interested in learning how to write better, more compelling books and becoming successful in your marketing endeavors?
In “Mastering Your Mystery”, you'll learn: How to write the perfect murder scene. How to breathe life into your main character. How to create the perfect villain. How the right location adds to your story. Strategies for eBook pricing. Creating a street team/fan...
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Introduction E-books: The Lovechild of Silicon Valley and the Age-Old Library The written word, oh, the written word. Our forefathers used to chisel symbols on cave walls, recounting stories of heroic hunts and cosmic wonders. After a few millennia, mankind began scribbling stories on papyrus and parchment. And now what? We live in the exciting age of the e-book. Who would have guessed? Let us now face the elephant in the room (or, more accurately,...
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Is your sales cycle slow and unreliable? Do you run into problems keeping a steady stream of customers? Are you running into problems converting your customers into repeat buyers?
If you said yes to any of those questions, you're in the right place. Whether you're a first-time entrepreneur or an established business, we all run into problems in the sales pipeline from time to time. But as the old saying goes, "Nothing happens until somebody sells...
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How to Write Sales Letters and Email: Write direct response marketing material to inform, persuade and sell!
How to Write Sales Letters and Email is a book for those who want to understand the magic behind using writing and direct response marketing to promote a company, product, service, event, cause, or other item/issue. If you want to master the craft of writing direct response marketing material that persuades, motivates, and sells, then this...
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Every Business Needs More Leads and Clients
Leads are the lifeblood of business. Regardless of the kind of profession you are involved in, without customers, clients, traffic, and sales, you are simply wasting your time.
The goal of this guide is to teach you exactly how to generate not only an ongoing supply of leads, but high-quality leads, which will lead to conversions.
Once you grasp the concepts in this guide, not only will you be able to generate...
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GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their...
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In this book (originally published in 1963) author J.D. Batten, at the time himself the Chairman of the Board of a management consulting and human resources firm in Iowa, imparts sound advice and tips to aid managers and management in their important task of improving their effectiveness at all levels.
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This book describes the simple but effective methods that Elmer Wheeler has used in making two sales grow where only one grew before.
The author is sales consultant for scores of prominent firms. He has tested thousands of word-combinations and selling points on millions of customers at the point of sale.
He knows the selling points and techniques that will achieve results. He knows the ones that will fail.
The author shows you how the slight twist...
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Thank you for your interest in this booklet. The "The Basics" series, is a series of booklets designed to help you get the basics or foundations about a subject. Time is one of our most precious resources and as such it does not comeback, for that reason the Amber siblings have created this series. It is a series of small quick and easy to read and understand booklets, designed to give you a quick idea on a subject. Instead of spending a lot of time...
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Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide...
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IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your most loyal,...
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Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.
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A single well-written book can:
• Increase your brand & business visibility.
• Reach a worldwide audience 24 hours a day, 7 days a week, 365 days a year!
• Break the ice and allow your ideal clients to develop a level of trust with you.
• Provide your audience with an opportunity to discover for themselves whether you're the right fit for them (and vice versa) prequalifying themselves without ever having to worry about spammy cold outreach...
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The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story-one that is magnetic to clients.
Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up. John Livesay encourages readers to give up selling-and become storytellers instead! He teaches...
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Getting book reviews and endorsements no longer needs to feel like an insurmountable challenge. Inside How to Get Book Reviews and Endorsements, you'll learn: How to get endorsements. How to get trade reviews. How to get editorial reviews. How to get more reader reviews. The timing needed for endorsements and each kind of review. How to approach endorsers and reviewers, including sample letters. Additionally, you're provided with contact information...
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Français
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Dans ce livre, plongez dans un guide exhaustif qui va bien au-delà de l'acte d'écrire pour explorer les aspects cruciaux de la création, de la promotion et du succès d'un livre à l'ère numérique. De la conception d'une stratégie de contenu irrésistible à la construction d'une présence en ligne influente, ce livre offre des conseils pratiques pour les auteurs aspirants et chevronnés. Explorez les arcanes des réseaux sociaux, des campagnes...
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Most entrepreneurs and business strategists believe Cirque du Soleil created something new by doing what had come before in new & different ways.
But that's not really what happened.
The untold story of Cirque du Soleil reveals the importance of staying focused on creating a different future (rather than competing over the past).
These Category Creators are missionaries who impatiently see the way the world could be. They are creating the future....
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What is a single-minded proposition? If you know Nike, you know the answer, Just Do It. This is the iconic line known and loved by Nike users worldwide, that began its life as, a single-minded proposition on a creative brief. Most SMPs don't become this famous. That's because they are exceedingly hard to write. But when, they're done well, sometimes, they reach this exalted status.
From the author of the critically acclaimed How To Write An Inspired...
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