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Yes, It's Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize - YOU ARE THE BRAND.
It's no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income?
Much of the personal brand space plays out in two ways. The first group of...
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Increase Leads & Profit Elegantly in Only 8 Weeks? Here's How:
Imagine being able to invest more time with your family, friends, exercising, reading, enjoying fresh meals, traveling, or relaxing the best way you know how, instead of wasting your time on the day-to-day things that really aren't moving the needle? What If it wouldn't require you to really learn anything new, and all you need is your existing expertise?
2x #1 International Bestselling...
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In this book (originally published in 1963) author J.D. Batten, at the time himself the Chairman of the Board of a management consulting and human resources firm in Iowa, imparts sound advice and tips to aid managers and management in their important task of improving their effectiveness at all levels.
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GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their...
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This book describes the simple but effective methods that Elmer Wheeler has used in making two sales grow where only one grew before.
The author is sales consultant for scores of prominent firms. He has tested thousands of word-combinations and selling points on millions of customers at the point of sale.
He knows the selling points and techniques that will achieve results. He knows the ones that will fail.
The author shows you how the slight twist...
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.
Readers will learn how to:
• Create A-level content that gets noticed,...
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Read about the unique methods of successful selling by one of America's twelve master salesmen, who reveals how he gets around a big, loud NO. Read too, of exciting "sales" made by such famous people as Jinx Falkenburg, Groucho Marx and many others. This book is for everyone who wants to sell himself, his product or his ideas. It may well prove to be the key that will enable you to increase your earnings and enrich your life.
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About ten years ago, a newspaper man developed an idea for increasing sales through a more effective use of words. Now, Elmer Wheeler, its originator, has put into this new book the fundamental principles responsible for his success and has adapted them to help you meet those many personal situations confronting you at home, in the office, and in society. No matter who you are, no matter what your position in life is, you depend upon words for your...
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AN ELECTRIFYING NEW TECHNIQUE THAT SHOWS YOU HOW TO BUILD ON YOUR ACHIEVEMENTS SO THAT SUCCESS BECOMES A CONTINUING PATTERN . . . A HABIT!
Within the pages of this remarkable book are the clear, simple techniques that can help you make your life richer and more rewarding. There are scores of simple, easy-to-follow suggestions and methods that can help you turn seeming failure into success.
As you read through these pages you'll be surprised to see...
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Includes "Love-Based Copywriting Method," the book that started a movement, and "Love-Based Copywriting System," voted one of Small Business Forum's top 3 books every entrepreneur should read.
The Love-Based Copywriting Philosophy is perfect for anyone who is sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business.
You ABSOLUTELY can sell more with love, and these books shows you how!
In Volume...
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From the man who sold the sizzle instead of the steak-whose best-selling books have made history both in selling and in publishing-here are the many new practical applications of his magic formula that make people buy. No matter what product or service you sell-regardless of whether you sell over the counter, through salespeople on the road, direct, or through dealers-you will find Elmer Wheeler's "Sizzle Selling" methods readily adaptable for your...
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Harvard University Professor David C. McClelland is chiefly known for his work on achievement motivation, but his research interests extended to personality and consciousness. He pioneered workplace motivational thinking, developing achievement-based motivational theory and models, and promoted improvements in employee assessment methods, advocating competency-based assessments and tests, arguing them to be better than traditional IQ and personality-based...
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How can a manager control business situations to make them work for, rather than against him? Dropping the "soft approach to human relations," the author of this book, first published in 1961, strikes out for compelling leadership. He teaches managers how to make things happen and get things done. He reveals methods not usually discussed in "how to" books, and seldom taught in the schools of business. Dr. Odiorne's ideas have been called "fresh and...
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Techniques that RAISE YOUR SCORE IN SELLINGHow a Big League salesman plans his time, builds a prospects interested proves his points. How a Big League salesman sizes up his prospects, appeals to their self-interest, makes his product look indispensable. How a Big League salesman turns complaints into reorders, finds leads everywhere, builds his own public relations program. How a Big League salesman finds out important information, gets ready for...
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This is Elmer's newest book. It is his best yet. It will bring you up to date on all the methods, techniques and strategy used, not only in America to win friends, but from around the world. He constantly brings out methods used worldwide to make friends. He has discovered many ways to get along in life as used for centuries by people of other lands, but never practiced in the United States. He will tell you, for example, about the soft sell of Japan;...
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The Case-Study Campaign is a formula to create a flood of new sales by asking your current prospects if they'd like to be case-studies for your service or product. The information in this book enables you to attract high-paying, easy-to-get-along-with clients, while repelling tire-kickers who attempt to haggle your prices... Charge higher prices for your products and services... Tell the most compelling story about what your product or service does......
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In our digital world, it's easy to overlook the power of a snail mail-marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It's time to transform your marketing. It's time for The Direct Mail Revolution.
In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for...
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This Master-Plan gives you the incalculable new power to dominate, command and manipulate people around you!Add new STRENGTH to your WILL!Get new AUTHORITY in your MANNER!New POWER to COMMAND!New-won MASTERY of LIFE!DON'T put off for one more day your decision. Take this book into your life now. Start the automatic success-process working in your own career and personal life as well. You could be-right now-enjoying the glittering rewards life brings...
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Have you ever stopped to think how much "talk" occurs in our own little busy world every day of our lives? Do you realize how much talk is involved in our jobs in everyday business? How everything we do every day of our lives involves conversation and speech on many different topics? Our conversations in our household and community affairs, at our desk in the office, out in the factory or on the road, with our fellow workers, executives, vendors,...
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Originally published in 1947, this is the Second Edition of "Elmer Wheeler's Tested Public Speaking" (1939). Brought up to date, it incorporates revised material based on Wheeler's further vast experience acquired in the course of giving 2,798 additional speeches since the publication of the first edition in 1939. It also includes his talk, "Take an Hour to Say No," which at the time of this 1947 publication had been reprinted over a record 7 million...
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