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Good writing is good business. Simple, straightforward writing saves time, creates good relationships, and prevents expensive misunderstandings. But why is it so hard to achieve? This incisive guide suggests ways to think about writing -- what it should look and sound like, as well as what it should accomplish -- that can simplify how writers choose to express their ideas. It examines the reasons why many businesspeople with good skills tend to write...
2) This Book Means Business: Clever Ways to Plan and Write a Book That Works Harder For Your Business
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A practical, accessible handbook for anyone thinking about writing a book to build their business, with a wide range of tips and techniques to help plan, write, publish and promote a book that's integrated with your platform and works to build your reputation, network and credibility from Day 1. In the Extraordinary Business Book Club podcast, Alison Jones goes under the hood of successful business books to discover how they're put together and how...
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The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it's easy for you to make critical mistakes that can you off course and significantly decrease your chances for success. How many of the 50 biggest mistakes authors make are you making? When you learn to avoid the biggest mistakes authors make you can greatly enhance your chances for success in the publishing world. In this insiders...
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Copywriting is the best-kept secret skill of all successful Internet companies. Do you know any business that doesn't write every day? No matter how technology advances, language will continue to be the most powerful communication tool.
Copywriting, creative copy, advertising writing... the concept has numerous names that can be summarized in two words: persuasive writing. If you have the ability to persuade, you have the ability to convince, and...
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This fully illustrated, step-by-step guide is for anyone who wants to improve their drawing skills, from the complete novice to the mid-level and even the more experienced artist. With a little time, practice and some basic tools, you will soon be creating eye catching drawings of the world around you, including figures, animals, still lifes, buildings and seascapes. Professional artist Duncan Smith's lively and expressive illustrations are accompanied...
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The hardest part of having a successful website isn't building or coding it. The hardest part is knowing what to say, where to say it, and how to write it. Written in easy-to-understand language, Do the Web Write will show you how to write persuasively for the web, how to market your website effectively, and ultimately, how to succeed online.
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Unpack web copywriting secrets You know deep down that a great website can be the key to higher sales and more leads and customers. So how are you supposed to create effective content if you don't have any idea what's involved? That's where this book steps in and holds your hand on the pathway to a better business with an outstanding website.
Your website is your bread-and-butter so why take chances? Unpack the secrets to providing persuasive copy...
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With the availability of self-publishing services and the rise of the entrepreneur as a thought leader, writing a book is becoming more appealing to an increasing number of small business owners. The problem? Most small business owners aren't writers, have never written a book before, are time poor and don't know where to start. While many want to write a book, they worry about investing months of their time and thousands of their dollars to write...
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Yes, It's Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize - YOU ARE THE BRAND.
It's no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income?
Much of the personal brand space plays out in two ways. The first group of...
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Increase Leads & Profit Elegantly in Only 8 Weeks? Here's How:
Imagine being able to invest more time with your family, friends, exercising, reading, enjoying fresh meals, traveling, or relaxing the best way you know how, instead of wasting your time on the day-to-day things that really aren't moving the needle? What If it wouldn't require you to really learn anything new, and all you need is your existing expertise?
2x #1 International Bestselling...
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90+ Content Ideas for Social Media, Blogs and Online Content: Posts, prompts and repurposing ideas for when your creative juices have all dried up! Struggling to come up with quick & easy social media marketing ideas? I get it. Creating a constant supply of engaging social media posts isn't easy when you're a writer or working from home as a freelancer or running a small business on your own. You can't always afford to hire a social media manager...
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After 10 successful years as a creative copywriter, I've learned the key elements to writing great copy, copy that sells. And I'm delighted to share what I know.
The fact is the way you speak to your customers or clients can make or break your sales. But don't worry, in this quick guide, I'll take you through all the essentials of speaking with your clients and customers and establishing your brand voice. You'll learn: What copywriting is and why...
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Become a B2B Thought Leader with Contributed Content
Are you looking to become a B2B thought leader in your industry? Do you need
a cost-effective way to:
• Build your public profile
• Develop a strong personal brand
• Gain credibility among your industry peers
• Cultivate trust with your target audience
• Generate publicity for your company and product?
You can do it all with contributed content. Learn how you can become a top contributor...
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GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their...
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In this book (originally published in 1963) author J.D. Batten, at the time himself the Chairman of the Board of a management consulting and human resources firm in Iowa, imparts sound advice and tips to aid managers and management in their important task of improving their effectiveness at all levels.
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This book describes the simple but effective methods that Elmer Wheeler has used in making two sales grow where only one grew before.
The author is sales consultant for scores of prominent firms. He has tested thousands of word-combinations and selling points on millions of customers at the point of sale.
He knows the selling points and techniques that will achieve results. He knows the ones that will fail.
The author shows you how the slight twist...
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MAKE MORE MONEY WITH YOUR BOOK is a step-by-step guide to making money from your book and the different programs you develop based on your book.
Part I deals with getting started. It covers:
- setting goals
- building other income sources
- creating products and workbooks
- conducting a workshop or seminar
- putting on programs for local groups
- contacting the local press and building your portfolio
- contacting speakers bureaus and meeting planners
-...
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Description
Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide...
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This is a guide to self-publishing like the industry has never seen before! Let the author guide you through the process of getting your book published with several different online booksellers, saving money on publishing costs and saving time by eliminating rework. Use this guide and save yourself headaches and heartaches!The author is a retired airline pilot and mentor that went through the process of watching different YouTube videos, reading all...
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